Key Drivers of Email Performance: Personalization, Urgency, and FOMO

[shaownhasane]

Jay points out that personalization, urgency, and FOMO (fear of antigua and barbuda email list missing out) are key factors in an effective email marketing campaign.

Many marketers think personalization just means including someone’s name in an email or subject line. For example, "Hey Tom, look at this!" But this basic strategy no longer works. True personalization means quickly communicating relevance—why this message is particularly important to your target audience.

Today, subject lines personalized around interests generate higher engagement rates. Imagine a subject line like “A new hiking bag for your next adventure.” It indicates up front that the content is relevant to a specific interest or attribute. This sparks curiosity and relevance, which drives more people to open.

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