Speed
Very often the impact that the loading time of a site has on the user's choices is underestimated. In fact, just a few seconds too long are enough for the visitor to become discouraged and abandon the cart. Make sure that your e-commerce loads easily: maintaining a light design with few graphic elements ( flat design ), as mentioned in the previous point, can certainly help.
Interactivity with the physical store
Anyone who believes that e-commerce and physical stores are in competition and rivalry with each other is wrong: the online store and the brick-and-mortar store are closely linked, and their boundaries are increasingly bahamas email list crumbling. Physical stores, in fact, are increasingly interactive and digital (an example above all, OVS , whose app allows you to receive discounts and special promotions or to purchase an item in your size if it is not available in the store, simply by scanning the barcode with your smartphone), while e-commerce stores are trying to integrate features aimed at reproducing the face-to-face approach typical of in-store stores, through the possibility of online assistance. Furthermore, the delivery of products on the same day they are purchased can be seen as an attempt to break down another historic barrier of e-commerce: shipping times. In this context, e-commerce can be considered as an extension of the physical store, and vice versa.
To promote your online store, you need to ask for the support of a digital marketing team , which will develop an adequate strategy for you. To make your e-commerce known, you need an integrated strategy: a content strategy that includes the publication of blog posts, a social strategy and an SEO strategy to best index your site. Also consider promoting your online business through advertising on social media and establishing a partnership with other companies. The interaction between e-commerce and marketing is a trend that will be confirmed in the coming period.
In a context where more and more companies are focusing on e-commerce, the secret to success is to focus on personalization and to place the user experience at the center of your strategy. At WAM, we are able to create personalized and efficient e-commerce platforms. If you want to know more, read our post How to develop and implement your online sales strategy .