This show is about much more than social media marketing

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Discover marketing strategies and techniques that work
Want a deeper understanding of your marketing campaigns? argentina email list Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.

But don't let the name fool you.. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
This article was co-authored by Ali Kelly and Michael Stelzner. For more information about Ali, scroll to "Additional Notes on this Episode" at the end of this article.
Why are membership products important to marketers?
Membership-based communities have become an increasingly popular product in the marketing world. As marketers and businesses look to diversify their revenue streams, create deeper connections with their audiences, and provide ongoing value, membership-based websites offer significant advantages.

They provide predictable recurring revenue while allowing virtually unlimited scalability at low incremental costs. Membership fosters meaningful relationships between creators and community members and promotes valuable peer-to-peer interactions. For marketers, a membership site structure allows you to provide updates on the latest tactics and strategies in this rapidly changing industry. It also helps overcome the sense of isolation that many marketing professionals experience.