What is it? Marketing activities are events aimed at increasing brand awareness among the target audience (TA). They are painfully familiar to everyone: conferences, discounts, tastings.
How to organize? First, you need to decide on the type of marketing activity. Then it's a small matter: come up with an idea for the event, make a plan, and formalize everything. After the activity is carried out, there will be painstaking work to evaluate the effectiveness of the campaign.
The article explains:
What are marketing activities?
Marketing activities for buyers
Trade vk data package Marketing Activities
Integrated Marketing Activities
Examples of marketing activities
5 stages of developing marketing activities
6 Tips for Choosing a Marketing Activity Idea
How to evaluate the effectiveness of marketing activities
Frequently asked questions about marketing activities
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What are marketing activities?
Marketing activities are a set of events organized by the company's marketing department. It is assumed that these actions will lead to increased sales, coverage of new market segments, an influx of customers, and increased interest from buyers in the company's or brand's products.
These events include presentations, promotions, sales and other actions that can attract customers with a certain benefit or vivid impressions. Their goal is to ensure the brand is as attractive as possible, make it recognizable and maintain a positive perception among consumers.
What are marketing activities?
Marketing specialists' activities should not be confused with advertising campaigns - to carry out activities, it is necessary to solve many more problems, using preparatory research and analysis of results.
Marketing activities (BTL) do not seek to cover the widest possible audience, which distinguishes them from traditional advertising (ATL). But at the same time, specialists try to create additional motivation for a potential client to buy. They simply act for a short period of time, but more accurately and purposefully.
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ATL advertising provides general information about the product, and through marketing activities (BTL) consumer knowledge is transformed into constant interest and loyalty to the company. It is possible to implement such a serious task only with careful preparation of all components of the event, paying special attention to the right time, place and nature of its implementation. The promotion should not go unnoticed by the buyer: he must learn about it in advance, show interest in it and decide that he will definitely participate in it.
Depending on the subject of influence, all marketing activities can be divided into three main groups:
Events for buyers.
Trade marketing activities are events for sellers.
Complex events.
Let's look at each of them in more detail.
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