Main vital elements of the Web

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When producing long content, make sure to use more headings, more H2 and H3 tags.

Break up your content with good, keyword-rich header tags. According to a study by AJ Ghergich, we know that the more header tags you have, the better your featured snippets will generally rank. In this study, they found that sites with 12 or 13 header tags, although this may seem like an exaggeration, rank much better.

So start breaking up your content with header tags. Add some contextual relevance with as many featured snippets as you can. It’s a great way to boost your content’s rankings.

8. Take advantage of grouping topics
Take advantage of the potential of topic clustering. Don’t just post one piece of content. Write multiple pieces of content on the same topic and link them together. When you do this and link them together intelligently, you can increase the engagement of the people who are reading them.

So this year, look at your topic clusters and add the appropriate contextual internal links.

9. Remove the contents of the tabs
Finally, get your content out of tabs. All the studies show that if you have content that is in drop-down menus or requires a click to be viewed, and you get it out of tabs and into the main body, it generally performs better.

It's not that Google discriminates against content in tabs, in fact they seem to be able to index and rank it well, but we believe that making it easier for users to view content outside of tabs certainly helps those pages rank a little better.

Increase in clicks
One of the best things about SEO is that it allows you to get more clicks without having to rank higher on Google. Let's see how to get more clicks without having to improve your search engine ranking.

10. Navigation route optimization
While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google shows breadcrumbs in both mobile and desktop search results. These can be keyword-rich breadcrumbs, which can influence your click-through rate:. Nowadays Google gets information from many places: Your URL, your Schema Markup, your actual breadcrumbs on the page, etc. If we want to make sure that Google shows the breadcrumbs we want using the keywords we choose, we need to have breadcrumbs with links on the pages and use Schema Markup. Ideally, it should match the URL structure, although that's not always necessary. It's time to do a good breadcrumb optimization audit.

11. Favicon Optimization
It's surprising that no one talks about favicon optimization. Since Google displays favicons in mobile search results, if we achieve high contrast and visibility of these we will influence your click-through rate. Having a good favicon can make a small difference of a few percentage points, but you should take it into account and do it well..

12. Meta descriptions
Let’s optimize your meta descriptions. Although this is old-school SEO, the truth is that a recent study shows that 30% of websites don’t even use them. This is explained because another study shows that 70% of the time, Google will rewrite your meta description, usually because you’re not using the keywords the user is searching for. But if you write a well-crafted meta description, you’ll get users to click, and that means using keyword-rich descriptions, the ones people are actually searching for, so when Google uses your meta description, it’s encouraging those clicks and acting as a marketing copywriter for your own website.

13. Numbers in titles
Along with meta descriptions, let's consider titles. There's a study that shows how one brand improved their rankings by adding dates to titles. Trying to put numbers in title tags often yields good results. Putting dates in title tags is definitely a winning strategy these days, but don't overuse it. Don't do it if it doesn't make sense and don't fake it, but if your title allows for the inclusion of a number, your click-through rate will generally increase for any given query.

14. Standard text title
How about doing a standard audit for your title tag? Standard text is the parts of your title tag that are repeated every time.

For example, here at the PGR blog , we often test putting “B2B” at the end of each title tag and have found that this gets us more clicks and higher rankings than before. So, a standard model rewards your titles for being unique and providing unique value. Experiment with your boilerplate and see if removing it actually increases your rankings.

It won't always be like this, sometimes you need that repetitive text. But give it a try to find out.

15. Frequently Asked Questions (FAQ) and Label Guide
Google gave us a great gift when it introduced FAQ and tag guides in search results. The FAQ tag gives us a lot of benefits on search results pages. You can't always get it, nor can you always get the how-to guide, but when you do, you're definitely going to influence people to click on your result, expand these FAQ tags.

While having a FAQ isn't appropriate for every page, if you can, it's a way to increase clicks without increasing your actual Google ranking.

Technical SEO
Let's take a look at some simple technical SEO tips that you can take advantage of.

16.
Invest in Core Web Vitals. In 2021, Google is making this a real ranking factor. We're usually talking about site speed and providing a great on-page experience. Now, some of this stuff is very technical, and Google has some tools, like Lighthouse, to try and help you figure it out.

The best advice we can give if your website is on WordPress is to use Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you get better scores for some of these fundamental elements of the web. It's very low cost, easy to implement, and a great way to speed up your WordPress website.

17. Limit web maps to 10,000
While you can have 50,000 URLs in each sitemap , our advice is to not use them and to honduras mobile phone number list limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

There is evidence that using smaller sitemaps , compressing them into a limited set of URLs, can improve your crawlability. It's as if Google can prioritize them somehow. The data seems to back this up. You also get slightly better data from Google Search Console, where you can see what is and isn't indexed.

18. Take advantage of dynamic sitemaps
A dynamic sitemap is a sitemap that changes based on what you want Google to crawl. So if you have a large corpus of URLs you want Google to crawl, put the high-priority ones in their own sitemap .

Maybe you should limit it to 1,000 URLs, and as Google crawls and discovers them, remove them and add additional priority URLs that you want Google to discover. Keep your site's sitemap small and tight, and let Google know that those are the ones you want it to pay