The keys to virtual events: How to organize events during the COVID-19 crisis

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The cancellation of the Mobile World Congress, scheduled for the last week of February, predicted the cancellation of major events. In the first days of March in Spain, large companies began to restrict the travel and meetings of their employees and on March 10, a few days before the declaration of the State of Emergency, companies and agencies had already cancelled all events and meetings planned for the coming months.

The alternative to in-person events that will not be held during 2020 are virtual events : hong kong mobile phone number list webinars, virtual fairs, etc.

Even though we cannot enjoy “live” networking with the spontaneous exchange of ideas, it is possible to keep our company in the minds of our clients and generate new leads during the COVID-19 crisis.

Hosting a virtual event is a great opportunity to expand the geographic reach of your business marketing.

We won't be able to enjoy direct contact with clients, so sharing some sensory experiences that accompany the event can help bring attendees closer together. How about handing out a special beer or some sweets during the event, which each attendee receives at their workplace?

Keys that will make the virtual event a success:
Virtual event strategy. Set out the objectives and strategy for the virtual event and make sure that the entire organization is aligned with them. Consideration must be given to how to engage the audience, lead generation, benefits to be obtained, brand image, etc. These considerations must be taken into account in the design of the content, the budget, the technology to be used, sponsorship, etc.
Defining your audience. Look through your database and see which segments would be interested in your company's approach. This is a great opportunity to consider new audiences from sectors, industries or professions that your company has not yet targeted. Spend part of your budget on recruiting attendees from other sectors or other geographic areas.
Managing the necessary tools. To create a virtual event, you must not forget the tools necessary for the campaign: the strategic approach, the creative concept, the communication platform, and the resources to be used. For the event to be a success, all team members must be committed.
Differences from in-person events . It is important to bear in mind that when organizing virtual events, it is necessary to compress the content and achieve shorter durations than in-person events. Capacity is no longer a limitation, and the rate of registrants who do not attend is higher than usual for in-person events. A good claim or a creative idea can encourage attendance.
An attractive website or landing page is essential . One of the keys to convincing attendees is to create an attractive website or landing page.
When developing content, keep the following points in mind:
Start by defining your objectives and keep them in mind when developing your content and call strategy and when involving your partners.
Study all aspects of the campaign to make the virtual event a success: plan the content, the target customer, and the method of convening.
The website is the most important element of the campaign. It contains the objectives of the event and ensures simple usability and easy understanding.
Finally, design simple forms that can feed your CRM and direct interested people to content and materials available on your company's website.

Design and calculate traffic to the event website.
Start by estimating how many visits to the website are necessary to get the right number of visitors. Based on this estimate of organic traffic, the presence in different media or social networks will be designed.

Find allies to promote the event
Partners, speakers, and other event ambassadors can help spread the word. Create easy, customizable content so ambassadors can promote the event on social media and elsewhere.

Sneak peek of some content
Pre-posting some of the content is a good thing. Posting short videos on social media and other media that encourage participation and preview content will increase the number of registrations.