To make your campaigns as effective as possible, it is necessary to have a so-called Pixel set up on your website. Have you ever come across this term, but didn't know exactly what it means?
In short, it's a measurement code that sends data about visitors and conversions on belgium email list your page to Ads Manager .
Thanks to it, you can set up remarketing campaigns , measure conversions , or help advertising learn.
How to set up Facebook Pixel?
Again via Business Meta Manager . In your advertising account, go to Events Manager . Select “Link Data”, select “Website”, enter the name and URL of the website and confirm with the “Create Pixel” button.
But it doesn't end there. Now you need to insert the code into your page. Some web interfaces have a field in the administration for inserting the Facebook Pixel ID . You can find this in the "Event Manager" tab. This applies to Shoptet, for example. Elsewhere, for example on WordPress or Wix, you can use a Pixel plugin. And somewhere you simply need to insert it manually. Your website developer will help you with this .
If you have everything applied, you will start collecting the necessary information that you will use for your advertising campaigns.