Ultimate performance goals Brand value, brand awareness. Revenue growth. 3. Audit Your Website Content Yeah, we know. Audits immediately bring to mind words like “tedious” and “painful.” But it can be even more painful to lose out on performance and profits due to easily fixable issues on your site. So roll up your sleeves and get that audit done. Google Analytics is a fantastic tool for site audits.
to determine how different aspects are performing. If things are performing poorly, fix them. If argentina phone number data they’re doing well, make them even better and do more of the same. Your starting point is to get to know your site. Google Analytics lets you look at: Number of web pages: Enter “site:yoursite.com” in the search bar; an estimated number of pages will pop up near the top left of the screen.
Number of PDF files: Enter “site:yoursite.filetype:PDF” in the search bar; the number of PDFs will pop up near the top left of the screen. Fix: Make sure all pieces of content you have in PDF form also appear as web pages in HTML. You have no way to track the performance of PDFs; they have no analytics. Creating a web page ensures you’ll know how the content is faring (and when it goes viral!).