Story | If there is no road ahead, become a road builder

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I wonder if there is someone like this around you. When you just take a step and are ready to take action, he has already run several steps ahead of you. When you think you have caught up with him, you find that he has got a new opportunity...

They are the eagles with sharp eyes on the cliffs, and the Benson I know is such a person.

Transformation at the forefront

The building door and window industry in which Benson works has been developing in my country for 30 years. Although the overall development is on the rise, the pressure and challenges faced by this industry are also enormous. The market entry threshold is low. So far, there are more than 4,000 door and window companies in China, of which small and medium-sized manufacturers account for more than 95% of the total.

Market demand is growing at a rate of about 20% per year, but the number of enterprises and production capacity are growing at a rate of more than 20%. Obviously, the market cake cannot support many argentina telegram number database manufacturers, and the problem of overcapacity is serious . These small and medium-sized manufacturers may have low capabilities in design and R&D due to economic reasons, which leads to serious product homogeneity in the market and intensified competition in the building door and window industry.

Benson's Fuzhou ROPO Building Materials Co., Ltd. (hereinafter referred to as ROPO) has fought its way out in such a market environment.

At first, he tried the Indian market, providing door and window customization, assembly, and transportation services for some high-end hotels in India.

After a while, he found that Indians were too sensitive to prices. At that time, there were many small and medium-sized manufacturers in Foshan, Guangdong, and most of them used cheap raw materials for production and assembly. These were considered low-end products by people in the industry, but they were very popular with Indians, and later Indians even opened offices there.

The profit margins of building door and window exporters are not high in the first place. The high tariff of about 32%, factory buildings, storage, labor, transportation, operating costs, etc., coupled with the impact of economic and political factors such as India's inflation, have squeezed the profit margins of building door and window exporters very low. However, under such conditions, peers have started a price war.