What is really effective in SEO today?

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The survey asked: “Are your competitors targeting keywords that your company or customers are using?” 52% of marketers answered “yes,” 28% answered “no,” and the rest said they were “not sure. ”The answer "creating new content" won all the others by a wide margin. In second place was "optimizing old content", in third place was "creating link mass". In fourth place was "optimizing internal architecture".


The entire rating of SEO tools that worked well in 2019 looks like this denmark email list (percentages are not cumulative, respondents could name several items): It’s funny that 1% of marketers thought that no SEO tools are effective at all. And in general, the long-known formula “Content is king” is confirmed, proposed back in 1996 by Bill Gates in an essay of the same name. Let’s recall that the founder of Microsoft wrote: "I expect that content is where most of the real money will be made on the internet.


.." Years passed, search engines became smarter, content marketing was in full swing , and Gates' words came true triumphantly. It’s interesting to see what the world’s leading marketers think about SEO goals in 2019. When asked what they are trying to achieve with their efforts, the majority of their answers were as follows: 40% – “traffic”; 31% – “conversions/sales”; 12% – “high ranking in search engines”; 9% – “brand recognition”; 4% – “revenue”.