Let’s take Instagram and LinkedIn, for example. While the first one is a network focused on pictures and videos, the latter is used only for professional purposes. So, if your persona is B2B, it makes much more sense to invest in LinkedIn, don’t you agree? Remember: even though some social media may fit better than others in your strategy, that does not mean you shouldn’t work on more than one.
In fact, as long as you follow good practices and keep a consistent identity, it is beneficial to extend cambodia phone number data your digital presence in different networks. Webinars Webinars are great for educational purposes, which makes them fit perfectly in SaaS marketing strategies. Put simply, they are seminars held on the internet, allowing the speakers to interact with a vast number of viewers. For the audience, it is the perfect opportunity to clarify specific questions and to check if the company is really an authority on the subject.
to generate leads. It is simple: just create a landing page for the event and ask for contact information in exchange for a link to participate in the seminar. Organic marketing Many marketers that work with SaaS spend a massive part of their budget on paid ads, such as the campaigns created in Google Ads, Facebook Ads, etc.