what's the impact of using the keyword here

A collection of data related to the UK.
Post Reply
zihadhasan019
Posts: 12
Joined: Sun Dec 22, 2024 4:44 am

what's the impact of using the keyword here

Post by zihadhasan019 »

This is no easy undertaking - Google employs a supposed 200 ranking factors, so while we've got lots of data points (on-page and link factors, plus lots of derivatives/combinations of these) the complexity is still a dramatic hurdle. The "uber" score (red line in the graph above) is built by taking all of these features we have about webpages, domains and links from both on-page analysis and Linkscape data. We (well, technically, Ben) run them through a machine learning model that maps to the search results and produces a result that's considerably better correlated with rankings than any single metric.


You can already see that in the top 10 search re email lists australia sults, the slope of the line is looking really good - an indication that our metrics and analysis function better for predicting success in those areas (which, luckily, are the same positions SEOs care most about). These machine learning ranking models let us take a much more sophisticated look at the value of employing a keyword in any particular on-page feature. Instead of going off simple correlation, we can actually ask, based on our best fit model, "?" Let's use the example we struggled with above showing negative correlation for keywords in path/filename: As you can see, this model suggests that, once again, subdomains are largely useless places to put keywords, but the root domain is a very good place to employ it.


Image


located within folders on our root domain, rather than in sub domains like our transactional websites. The idea is that they are closer to the root, better optimised and easier to get live quickly. Even back then I believed Domain Authority was a strong ranking factor for Google.
Post Reply