Some common ones you’ve probably heard of include “I’m Lovin’ It”, “Just Do It”, or “Because You’re Worth It”. While taglines are often the first phrase associated with a brand, they are connected to sales and campaigns and often work to drive customers to take an action and interact or purchase the brand. Company Mission and Values A company’s mission and value statements are often the places where the building blocks of brand promise are found, as these aren’t the highly-marketed taglines associated with brands, but the core elements that drive the business’s purpose.
However, a mission or value statement is usually a longer-form description of the overall goals of your brand, rather canada phone number data than a short promise of the experience your customers will have. Both elements are important to have in a well-rounded branding strategy. The Importance of a Brand Promise A brand promise is a commitment to deliver a certain experience, and, as such, has important implications for your brand.
brand’s reputation and confusing your customers or prospects. Here are some of the advantages: Give Strength to Your Brand Your company’s brand promise is a tool that strengthens the reliability and authority of your brand name. It will help you create a cohesive brand experience and a recognizable name in your industry. Without a brand promise, what your company will deliver isn’t as clear, and your brand is less defined.