What does a Community Manager do?

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Community managers are responsible for creating, managing and administering the social networks of a brand or company. Among their most important functions, community managers are responsible for managing communities of followers and generating content to attract new customers. This work is not limited to writing articles or creating visual content, but begins with planning the content plan , the calendar and ends with its dissemination and monitoring on different social networks.

Creating giveaways is a very profitable option, as long as you know what audience to reach. For example: If you manage the social media of a car wash and offer a video game console as a prize, you would not be generating interaction with an audience that is in line with the business you run. On the other hand, if you offer a free car wash service, you would be effectively segmenting your followers.

The community manager must not only know the company he works with, but he must also know his competition . To do this, he employs an exhaustive study of the strategies used by companies or brands in the same branch, with the sole purpose of being able to position himself above them by creating content with greater reach and appropriately managing his publications on social networks.

The content with which you intend to reach your followers has to be innovative, clear and as honest as possible. Quality content guarantees more interactions and positive ratings.

Once you have optimal content, the next step is to develop a marketing plan that will allow you to position yourself among the top in your field. Running advertising campaigns on social networks is an essential option that will allow you to reach new fans and strengthen existing ones.

The goal of marketing is to sell, so it is essential to convert your users or followers into leads (potential buyers). A lead is a user who becomes part of your database because he or she not only visits your social network or your page, but also interacts directly by filling out surveys, leaving his or her personal data, email, and phone number, which allows us to guide him or her to the point of purchase.

Another important part worth mentioning is that the community manager must create weekly and monthly management reports on the achievements made, in order to demonstrate the progress of the work carried out. Without this, company managers cannot verify the source of the results achieved.

When taking charge of a company's social media accounts, you should not only keep your reports but also include statistics that demonstrate with graphs and numbers the exponential growth of these accounts, the audience reached, the quality of interactions, among others.

What is the perfect CM?
This is a person who understands his limitations , but makes the most of his strengths to try to take purchasing directors email database the brand or company he represents to the highest level. He tries to think of his strategies in a general way, only in the particular, to not lose sight of the vision of the company or brand and the strategies to achieve them.

Think long term , doing SEO Web positioning in Chile or positioning a brand from scratch is an arduous and very complex task, therefore to position yourself correctly you go one step at a time and thus you can build a solid brand presence or reputation that is maintained over time and not limit yourself to looking for immediate but short-lived results.

Don't fall for provocations . The perfect community manager knows that, although networks are an instrument of mass reach, this can work against you. If for some reason you give a hasty response to a user and you don't have the necessary tact, this can significantly impact the reputation of the company you represent.

He is professional and organized , not only in the aesthetics of the pages he manages, but also in all his publications. He studies the times of greatest user traffic in order to schedule his posts during peak times.

He understands that advertising should not be paid for just for the sake of it or simply spread through all possible means. On the contrary, he always seeks to segment the audience he wants to reach, because he understands that quality exceeds quantity and generating more sales for his company is his most important mission.