A screenshot of a travel agency's product page for a Bali tour

[robiulhasan]

Breadcrumbs are typically placed at the top of a webpage and indicate where the webpage is located within a category structure .

For example, the image below is a screenshot of a travel agency's product page for a Bali tour.
The breadcrumb list is placed above the product information (red frame).


The travel agency website has a complex category structure as shown below. The vp business development mailing leads more categories there are, the more difficult it becomes to understand where the displayed page is located within them.
In particular, when a user navigates to a lower-level page, it is difficult to determine the position of that page from the content alone.

That's where breadcrumbs come in handy! By looking at breadcrumbs, you can visually understand where a page is in a complex hierarchical structure.
Even if you go to a lower-level page, you can still see the structure of the entire site .

It is possible to grasp the structure of the entire site even if the user goes to a lower level page.

The benefits of breadcrumbs are not only that they show the category structure and page positioning, but they are also effective as an SEO measure
because they are an internal link .