How You Can Ruin a Landing Page: 10 Mistakes

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There are a number of mistakes that can damage a company's reputation and make it clear that your efforts were in vain. We will tell you about the most common of them.

Mistake 1. Being too creative when choosing fonts
Poor readability of the landing page occurs due to why purchase dentist database from us excessive creativity in the choice of fonts. Even if the fonts are suitable for the design and headings, they are not suitable for the main text. The purpose of the landing page is to quickly and clearly convey information. Keep in mind that the buyer wants to quickly compare products and choose the best one. Difficult to read fonts will irritate the user, not delight. Also, an unusual font is not always suitable for the company's field of activity.

Error 2. Narrow line spacing
Too little space between lines slows down the reading process, as it is difficult for the eye to "move" to the beginning of the next line. Therefore, make the line spacing 1.25–1.5 times the height of the letters.

Mistake 3. Long path to the target action
You risk losing a customer if it takes them several minutes to find the order or feedback form. It is wiser to place different forms and buttons on different screens so that the user can easily access the order at any time.



Error 4. Abundance of animation
Have you ever noticed that sometimes blocks or illustrations that appear can be delightful and captivating, but can also be extremely annoying? It all depends on how the landing page creator feels about the measure. Animation may not attract users to the site, but rather interfere with the perception of information. It is even worse if you have not worked out the loading speed. Any special effects complicate the reading of information, especially with a slow Internet connection.

Mistake 5. Lack of benefits for the visitor
Sometimes when filling a landing page, companies focus so much on their own advantages that they forget to indicate what specific benefits this will bring to the client. Remember, what you do not mention, your competitors highlight. Transform advantages into benefits for the client.

Error 6. No geolocation
If a company provides services or sells products only in a certain city or region, it is important to display this information right on the first screen. Otherwise, you can get a lot of useless requests and disappointed visitors.



Error 7. No work schedule
If your staff does not work around the clock, the best solution would be to indicate the exact time when potential clients can contact you. The offer to leave a request for a call back would also be useful: this way, company specialists will be able to promptly answer questions during working hours.

Mistake 8. Bad structure
The first step in creating a landing page should be to carefully plan its structure. It is important to start by defining all the necessary modules and thinking about their logical placement. In order for your landing page to be truly effective and contribute to increased sales, each block on it should be worked out to the smallest detail. Before starting work on the site, it is necessary to think through your advantages, arguments, feedback forms, reviews and customer wishes.

Mistake 9. Non-responsive design
Surely, you have encountered such a problem at least once. Everything looks fine while you are viewing the site on a computer, but as soon as you switch to a mobile device, everything starts to "break". Fonts become either too small or, on the contrary, too large, forms for sending applications shift. It is inconvenient to use such a site, and the visitor needs a huge effort not to go to competitors. And if your product is unique and potential customers have no other options, the company's managers will receive a lot of negative reviews. And visitors themselves can leave a furious comment in the reviews, which will negatively affect the company's reputation.



Mistake 10. Excess of unnecessary information
There may be too much information – cases, reviews, advantages. Don’t forget about the landing page’s goals and its format. Brevity, motivation and quick sales are the main things. Leave only the most significant.

Of course, there may be more mistakes. We have highlighted the most common ones that can harm your business. Start developing your landing page wisely to get an effective marketing tool.