The pandemic has taught us all this well

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The other side of the coin: foreign brands that continue to run their public pages on our social networks

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Andrey Gavrikov, Completo/MAED

"Business knows how to adapt to new conditions and restrictions. Companies are not ready to lose profits due to the geopolitical situation, so it is not surprising that most foreign corporations have remained on the Russian market (under a new or old brand), despite any sanctions . "

For example, the American Subway chain continues to operate in Russia and maintains a VKontakte account on par with Instagram . The largest fast-food restaurant chain by number of outlets — 44 thousand restaurants worldwide — has been operating since 1965 and has 410 thousand employees. After the events of 2022, the brand announced that it indonesia consumer email list could not cease operations in Russia, since it operates under a franchise model. In essence, the company sold the right to use its brand, technologies, and marketing strategies to a partner and cannot prohibit them from operating or using the company's name.

The brand's content has not changed since 2022: the company had no reason to start communicating with the audience differently and change its strategy. This is usually preceded by global changes in business: rebranding, change of marketing policy, ideology. Subway operates in Russia without changes. Therefore, the formats, topics, TOV have not changed. The brand continues to publish menus, promotions, and upload videos.


On VKontakte, the brand promotes specific products, launches promotions and special offers. It alternates advertising with entertainment content:



Subway publishes a lot of video content, duplicates it on both social networks, and interacts with the audience on both platforms.