How to make original Instagram reels in 2024

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With over 1.333 billion monthly active users, marketers need to know how to capture attention and connect with consumers on Instagram. One of the best strategies to achieve this is through Reels, short 90-second videos. What benefits do Reels offer for your strategy and what are the trends for 2024? We will answer these and other questions in this post.

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Key Points on How to Make Creative Instagram Reels
Reels are videos that are 90 seconds or less, making them a popular format on Instagram for recording, editing, and sharing original, actionable content.
The benefits of reels include increasing brand awareness and reputation , cultivating a loyal community, and reaching new audiences.
Instagram reels trends for 2024 include social responsibility and environmental aw design directors managers email lists areness, mixed media integration, and dance videos.
Since its launch in 2010, the square-picture app has been evolving. Today, users share all kinds of visual content, including photos and videos.

Instagram is the third most used social network in the world and the second most used by marketing professionals to launch B2C and B2B strategies. That is why the platform works to improve the user experience by introducing new functions and improving existing ones.

What are Instagram reels and how are they used in a brand strategy?
Ten years later, in August 2020, the platform, now part of Meta, launched the tool called Instagram Reels, which revolutionized the consumption of content on the social network. As we said earlier, Reels are 90-second videos that allow users to record and/or edit videos, add audio, captions, stickers or songs, use augmented reality effects or other filters, and adjust orientation and speed. People can share these videos directly on the platform with their friends or other Instagrammers.

Instagram introduced Reels to give users an exciting new way to express themselves, discover new content more quickly and easily, and most importantly, be more creative themselves. Instagram also added Reels to cope with the growth of the popular Chinese short-video app TikTok .

We recommend you read: Instagram Reels or TikTok: which is better for your brand?