Selling content with texts and creatives with calls to purchase or subscribe can provide direct sales. It must meet the following criteria:
Availability of an offer.
The volume of such content should not exceed 20% of the total amount of text material.
According to research , 70% of people prefer to receive information about a company through its blog and articles rather than through advertising.
This includes:
Product review, sales vk database posts, description of a product or service on Internet resources, which discuss the advantages and other features of the subject of promotion. Posts according to the AIDA, PMHS, PPPP formulas, which focus on the problems of the target audience and provide a ready-made solution in the form of a product or service.
Posts with promotions or discounts.
Cases. They contain a detailed description of how the buyer's life was improved, namely, they talk about their problem, what is needed to solve it, the work process, and demonstrate the result. Impressive stories are a decisive link in the decision-making chain. The most interesting cases are those shared by the users themselves, thereby attracting new buyers.
Lead magnets. Providing free materials or a trial period for using a product or service helps potential customers understand what they are planning to buy. When creating a lead magnet, it is important to remember that its use should not lead to financial loss, but is a motivation for the consumer to buy.
Useful content. Informational texts that carry useful information and are not directly related to selling content. They can carry out native sales of the product. Useful content includes articles and posts of an informational nature, industry news, educational materials, etc.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
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