This is not the case with B2B marketing on LinkedIn! This social network accounts for more than 80% of lead generation and has positioned itself as one of the preferred social networks for those who want to do business-to-business marketing, a type of marketing that sells its products to other companies, excluding the end consumer.
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Keys to B2B marketing
Promoting a company on LinkedIn free philippine number for whatsapp with B2B marketing campaigns requires in-depth knowledge of this type of marketing. The main keys are the following:
Company Identity :
Strengthening the company's corporate identity is one of the keys to B2B marketing. It is necessary to convey the company's values, corporate culture and philosophy. To do this, you can hold corporate events, distribute quality content, take care of the image on the website, on social networks , etc.
Maximize online presence :
Boosting your online presence is key to effective B2B marketing. To boost your company's online presence, you can create a website with a blog with quality content, inbound marketing and positioning campaigns (SEO and SEM).
Email marketing :
Email marketing is very effective as long as you segment your campaign audience correctly. Email marketing can be personalized… don't rule out this option! Inform some of your interested contacts about offers, discounts, news, etc., with the aim of meeting the needs of your audience.
Good database :
A consistent database is key to using LinkedIn as a marketing tool. Databases are very valuable assets when using the social network to promote your company . Building a database is not always an easy task; events, fairs, exhibitions, etc. can also be held to attract these users.