Product Descriptions for an Online Store: How to Increase Sales with Well-Written Text

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A buyer who wants to buy a product in your store may face a number of internal doubts. In order for a potential client to decide to buy, you must provide him with the most complete information about the product.

A detailed description of the products for an online store will help you anticipate buyers' questions and save you from additional work.

Otherwise, you will have to enter into personal correspondence with the how overseas chinese contribute to business in the usa client, listing all possible characteristics and sizes of the products presented on the site.

To avoid this, we recommend making the texts for online store products as comprehensive as possible.

In this case, the buyer will be able to make an informed decision in a short period of time and quickly purchase the product.

How to make product descriptions for an online store as clear and informative as possible?
Headline

If the theater begins with a coat rack, then the text begins with the title. Remember that the buyer pays attention to the title immediately after the photo with the product image.

the title should be concise. It is enough to describe the product in just a few words. There is no point in putting all its properties in the title.
Don't make cluttered headlines, it will turn out like on Aliexpress
If you need search engine promotion, it is best to leave the title alone and write meta tags: title and page description.

focus on the most important. It is advisable to indicate only the important characteristics in the title, without which this product cannot be imagined. If it is a pullover or a jacket, you can indicate the type of fabric. If the accessory is made of natural materials, you can also state this. Specify the color if it cannot be seen in the preview.
Be original. An unusual name will attract the attention of customers. You can come up with original titles for flower bouquets or accessories of your own production.
stick to a single style. You should have a template for the title so that they look concise in combination. You can use any algorithm you like as a basis.
Example: product name + model + color + material + additional characteristics + size.


Additional features

As mentioned above, the description of goods for an online store should be as informative as possible. The more detailed you tell customers about the product you are selling, the faster they will decide to buy. A comprehensive description should not leave the customer with any questions.

Size range, external characteristics. Place a size chart next to the product, as well as a reminder on how to take measurements correctly. Specify the colors in which this product is presented on your website. Tell the client about additional design details.
Materials. Specify the manufacturer of the product, describe what the presented item is made of, tell about the properties of the material and the properties of the finish. Don't forget to write about how to properly care for the product.
Additional information. Here you should tell about the production time of a particular product if it is made strictly to order, and also provide information about the packaging.
When describing, remember what questions buyers ask you most often? What properties are they interested in? What do they ask about?

A good text will not only save your time and the client's time, but will also help increase traffic. After all, your online store will become a convenient and understandable platform for the buyer, where everything is thought out to the smallest detail.


Sell ​​a solution, not a product

Texts for products of absolutely any online store should remind the client of the benefits of the product, with the purchase of which he can solve this or that problem. We recommend reminding him of this directly in the description.

You can not only tell about the properties and dimensions of the sofa you are selling, but also indicate that with its help the client will be able to make his room more comfortable.

If you have difficulties with writing texts, do not be afraid to contact specialists and order copywriting.

A professional will be able to add mood to the text and supplement it with important details.


Personal appeal

When describing a product, be sure to address the customer personally, as if you lovingly created the product specifically for him and no one else.

Make the buyer feel important and at the same time imagine himself sitting with a mug of tea bought from your online store.

The description should be as conducive to buying as possible, but do not cross the line. Texts should be informative, but not long, otherwise no one will read them.

Add a photo or video of the product

Remember that no text will tell about a product better than a series of photos or videos.

Video reviews are often used by companies selling clothing and footwear. With the help of a carousel, where the product is presented from different angles, it is much easier for the buyer to make a choice.

Reviews

Positive feedback from customers who have once made a purchase on your website and were satisfied is a good reason to buy a product from you.

Many users take reviews very seriously, carefully studying all comments before deciding to place an order.

We recommend using all reviews, even if they are not very coherent and even far from positive. In this case, customers will know that they were written by real people and will treat you with trust.

General rules for text

If you were unable to order copywriting and want to handle this task yourself, try using this guide:

Use only real photos and images. Do not take them from other sites, as this will negatively affect your search ranking.
Use text that complies with spelling and punctuation standards.
Be concise and use short descriptions. Don't write too long texts. The buyer won't waste his time on them.
Carefully approach the choice of description style. It is composed based on the target audience with which your store works.
Use the layout. For convenience, the text can be divided into paragraphs, and we recommend highlighting the most important information in bold or using underlining.
By creating a concise, informative description for a product, you show respect for the buyer, who, in turn, will find it easier to make a choice.