Preview product launches with Instagram Stories

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If you want to use a radio channel as part of your product launch strategy, you may want to wait a while. If your brand has a business account, you may also want to consider switching to a creator account, as broadcast channels are currently only available for creator accounts.

Instagram Stories are an ideal format for teasing new products, and here’s why. First, stories automatically archive after 24 hours, so you don't have to worry about what to do with the uncool content on your grid. Second, Story Stickers offer nearly a dozen options for interactive content creation around upcoming product releases.

A proven strategy for my social media clients is to use Instagram polls and question stickers to start conversations about upcoming products. For example, I use poll stickers to ask followers what features (i.e. flavors, colors, or any other quality) they want in the brand’s next product.

The key is to make sure all voting options are options or features you plan to roll out. This way, no matter which one followers choose, they can still look forward to new products.