#1: What are the changes compared to Universal Analytics?

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Before you begin:

Figure out how your website makes money: leads, conversions, referrals…
Determine which events need to be tracked. First, try tracking one macro event (like a lead or a sale) and a few micro events (like a page visited or a form filled out).
Use the data you gain to make your website more profitable than ever.
This way you can focus your energy on what matters most. As you become more familiar with GA4, you can try more events and process larger amounts of data.

Now that we have the correct approach clear, let’s get into the details.

There are four main differences between Universal Analytics and Google Analytics 4. If you're a former Universal fan, here's what you need to know when making the switch.

The data model is different in GA4
Universal Analytics is used to track website “hits” and share reports like bounce rate, but GA4 works differently.