Newsmen have an unlimited number of publications . By subscribing to such a community, the user expects to be aware of all the news.
In addition, you should pay attention to the audience reaction and the average statistics of competitors . You can analyze how they manage their social networks using the services Popsters and LiveDune . It is important not to let subscribers get bored, but also not to tire them with posts. But you need to answer their questions and comments as often as possible.
Stage 1. Collecting data about the target audience, competitors, and the online platform
The result of data collection should be:
Portrait of your average subscriber or client: gender, age, place of residence, field of activity, income level, marital status. It is also important to analyze the interests, fears, pain points of the target audience, find out where they prefer to communicate and what posts they like.
If the portrait is made up of a business (brand), as a rule, it netherlands consumer email list understands who its potential client is. But it would be useful to understand how well the Internet audience knows your brand or product, where and how they are more likely to buy it, and if they don’t buy it, then why.
Portraits of your competitors. Make a list of the ten largest communities in your topic and determine whether their audience matches the portrait you have compiled, how it behaves, how the competitor positions itself and what tools it uses to interact with subscribers. It is also worth analyzing what factors strengthen trust in the brand, how much the competitors' goods or services cost, how they sell them. And of course, what kind of posts and how often they post.
Now all that's left is to choose the platforms where your brand will be presented. This depends on what content you plan to post: