That Frog method and the Eisenhower Matrix

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The VK Advertising advertising platform has generated a new wave of interest, since its work is based on smart algorithms that are constantly learning. It has quite an interesting toolkit that was not available in the old VK advertising account, for example, the integration of an advertising campaign with marketplaces (Wildberries, Ozon), advertising of articles posted in Zen, and, of course, updated lead forms.

Like any targetologist, I spend a lot of time setting up advertising campaigns. It's no secret that targetologists work with a large number of projects at the same time, so optimizing working time is critically important.

To structure my work on projects, I usually use two fairly well-known techniques: the Eat .

I started using the method with a funny name after I read about it in Brian Tracy's book "Stop Being Disgusted, Eat a Frog." Of course, in reality you don't need to eat a frog, it's an analogy that is drawn between a poland customer email list frog and an unpleasant task that hangs over you like the "sword of Damocles," when you are ready to do anything, just to avoid doing this task.

And that is exactly why you need to “eat” the “frog” first, because otherwise you will think about it all day long, it will weigh you down, your motivation will drop, and you will try to put this task off for a long time. Here is what you need to do: choose the task that you consider the most difficult and unpleasant, and start your working day with it. As soon as you quickly deal with it, your mood will improve, you will feel free and highly motivated to do other tasks.

The Eisenhower matrix is ​​a square in which you need to distribute your tasks into 4 squares, based on 2 criteria - urgency and importance (important and urgent, important but not urgent, unimportant urgent, unimportant and not urgent).

The matrix helps to keep the necessary tasks in focus, and not to be scattered on 1000 small non-urgent tasks. Prioritizing tasks helps not to waste time.