If you act according to the business models of global brands, you can achieve a lot in the field of entrepreneurship. This is not plagiarism, but an adjustment of successfully developed processes and their modification in order to create a unique, but working system.
Subway: franchising
For many years, the world-famous Subway has not been opening new points of sale. They operate on a franchising system: interested entrepreneurs are sold and given the rights to launch their own snack bar under a well-known brand. The number of Subway increases, and the businessman receives a turnkey business with a guaranteed income.
Nespresso - "Razor and Blades"
Nespresso produces coffee machines, but ig database its main income comes from selling capsules with the drink. This is a typical example of the "Razor and Blades" formula: the main product is not very expensive, but those very capsules ("consumables") provide the influx of funds.
Spotify – Freemium
The Spotify streaming platform allows music lovers around the world to listen to their favorite music for free. Ads are periodically included, which cannot be turned off independently. Access to ad-free listening is available after purchasing a premium subscription. This is the essence of the Freemium business model.
Airbnb – P2P
Airbnb is a website that allows people in different countries to rent or lease housing. However, the service itself does not own any real estate.
This intermediary business model is called P2P (you to me, I to you). Airbnb is an intermediary. Numerous marketplaces do the same.
Any company that is dissatisfied with the implementation of the current strategy can use modern technologies and improve the previously chosen business model. When choosing, it is important to consider the available resources, the needs of the target audience and the value of the product or service.
Author of the article
Dmitry Svistunov
Dmitry Svistunov
Head of SEO and Development
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