Advertising campaign analytics from the agency "Sinaps"

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Our contextual advertising department is actively implementing tools to improve communication with clients. We automate processes that allow us to speed up work and increase the effectiveness of our advertising campaigns. One of the striking examples is analytics.

Structure of analytics
In the personal account of Yandex or Google, the client can get the data he needs on analytics. Important point: this can only be done with Yandex.Metrica and Google Analytics connected (for analytics of campaigns in Yandex and Google, respectively).

Systematization of this data takes a lot of time of the specialist, so we top benefits of using fusion database automated it into a report. In general, its structure looks like this:

campaign structure;
advertising networks;
search;
balance.

However, these data do not provide complete information on how to improve the campaign, change the figures or take other actions. Our agency specialists can show this. Analysis of the report gives the client real figures that will help make the right management decisions.

The minimum period for conducting analytics is 1 month. And we do it for free!
You just need to fill out a brief in the client's account, and the manager will analyze the results of the advertising campaign. This way you can easily and at any convenient time see the effectiveness of advertising. The brief consists of two parts:

analytics data that can be used for management and advertising strategy;
comparative analysis for a certain period - used to develop an advertising campaign and increase conversion.

What does analytics give you?
Any changes on your website and in the advertising campaign are reflected in the analytics indicators. Bounce rates, changes in the target audience, decrease or increase in conversion - all this allows you to navigate the advertising campaign and positively influence the adjustments of rates. For example, you sell goods/services in Tomsk and Bryansk, but analytics showed that people buy more in Tomsk. Based on this data, you can increase advertising in the region and sell more goods/services. Positive changes will also help you understand how to advertise in the off-season .