The Internet is such a diverse universe that, as you may have already imagined, there is no single way to proceed.
Below, I present the four most common forms of online sales so that you can choose the one that best suits your profile and your business model:
1. Online store
Whether you have an offline sales business and want to open another sales channel or if you don't have an offline channel and want to bet everything on online, this is your model.
An e-commerce is a relatively cheap business model , so you will recover czech republic whatsapp number database your investment quickly as soon as you manage to achieve success with sales.
The smartest option, at least while you're starting out, is to cut costs by opting for simple logistics . One model that offers this is drop-shipping, which will get rid of a good part of the storage costs.
2. Marketplace
It could be said that it consists of taking the virtual store one step further, since a marketplace is nothing more than an aggregator of market products .
The strategy to follow in this case would be to become a reference in the sector by bringing together the products of different companies on your website, which you would sell in exchange for a commission.
A marketplace is the strategy or form of online sales followed by sites with such an impact as Lyst , a fashion item search engine that has become a phenomenon in this sector since its launch.
To develop a marketplace, the investment will have to be greater than for a virtual store, but the potential is enormous , so it could end up being a ridiculous outlay.
3. Subscriptions
Another form of online sales that has become popular in recent years. The business is based on offering access to private content in exchange for a periodic payment.
This is the ideal model to apply if you have the possibility of offering online courses, a digital magazine, etc.
There is no one way to do this. You can either opt for having a few subscribers who pay a high fee or having many who pay a relatively cheap price.
The choice is yours. As always, the important thing is to do some research to find out in which segment the ideal price for selling your product would be before blindly setting it.
4. Advertising
This is probably the online sales method you know best, but it is also probably one of the most inaccessible .
Large companies such as Google, Facebook and many digital media are financed thanks to the income they obtain through advertising.
And what do these companies have in common that allows them to finance themselves in this way? The large amount of web traffic that their sites receive.
Unless you are in the same situation and your website attracts a lot of traffic, this is not your business model. Or at least not the main one, as it might be a good idea to combine it with another model if you have enough visitors.
There are very few exceptions that can afford to make a living from this business model, so if you are a freelancer or a small business, the best option is to invest your efforts in other, better models.
These are just some of the options you have for selling online, but they are far from all of them; covering the whole range would mean extending this post almost ad infinitum. Find out which one best suits you and put it into practice!
Although it may seem like a fantasy to put any of these online sales methods into practice, remember one of the teachings of the legendary Asian
Achieve success by selling online. Go ahead and sell now!
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