For years, LinkedIn has offered general interest targeting,

[shaownhasan]

allowing advertisers el salvador b2b leads to reach members based on the professional topics they engage in. Until recently, the advertising platform had relatively limited options for reaching audiences based on product and service categories.

However, in early 2023, LinkedIn launched more than 120 product interest attributes and more than 20 service interest attributes. Advertisers now have more than 400 interest categories to choose from when building and fine-tuning their target audiences.

linkedin-ads-interest positioning-interests and characteristics-member interests-product interests-1
Depending on your campaign goals and messaging, LinkedIn's interest targeting criteria may be enough to attract your ideal customers. But in many cases, these targeting options work even better when combined with attributes based on company and work experience, essentially elevating the level of ABM and other activity across the entire funnel.

How to Use 3 Types of Interest Targeting for LinkedIn Ads
LinkedIn Campaign Manager now offers three interest targeting types. All three types are available at the campaign level for each goal, and you can also access them in the Saved tab in LinkedIn’s Audience Manager. Let's take a look at the options.

public interest targeting
Using general interest targeting, you can connect with decision makers involved in a variety of industry topics. For example, you can show your content to people who have searched for business and management topics or commented on careers and employment-related posts.