Explained in another way, we can say that it is one of the parts of marketing that strives to create an emotional bond with the target audience, making each of the messages launched resonate deeply within the audience to awaken their feelings.
This marketing discipline seeks to appeal to the most human side of people and its main objective is to create two-way communication between the company or brand and the public.
In order to understand it better, it is important that you understand the meaning of the concept 'emotion' and where it comes from. The word emotion is originally from the japan whatsapp number list Latin “e-movere”, and means “ to go to ”. Based on this term, there are different ways to define emotions, but in a more general way we can define them as follows:
“ The impulse that moves a person to act, promoting the survival of the human being .”
This term is also capable of encompassing people's subjective experiences, feelings, which explain some of the body's reactions in some situations, for example: in the purchase decision.
That said, why use emotional marketing ? What advantages does it offer over other marketing strategies? What is the purpose of digital marketing? How should we use it? How is it different from neuromarketing ?
Throughout the article, Bloo Media answers all of these questions and also discusses some examples of emotional marketing, so that you can distinguish these strategies from others more easily.
table of contents [ show ]
Why use emotional marketing?
To help you discover why you should use emotional marketing, we will tell you the main advantages of this marketing discipline:
Emotional marketing helps to get recommendations : it is able to stir the audience's emotions in a positive way, awakening and stirring a special affection towards your brand. This good feeling that the audience feels makes them recommend the brand to others on their own.