Instagram has been experimenting chile b2b leads with longer Reels, including the possibility to upload 10-minute videos, but this is the first time the platform has been tested live. However, it's important to note that users can only upload pre-recorded videos as longer Reels, and not directly capture them via the in-app Reels camera.
Our Take: The platform’s recent announcement of testing 3-minute Reels, up from the current 90-second limit, is a clear sign that the platform prioritizes longer content. While it's uncertain whether this decision is based on original research or simply following TikTok's lead, increasing video length appears to be a common trend across social media platforms.
What's particularly interesting about this development is a screenshot shared by a creator in which Instagram sends out a message that the length of their reels may affect their reach, and that reels longer than 30 seconds generally perform better. This news is significant because it shows that Instagram is actively encouraging creators to produce longer content, potentially giving them greater reach.
We’re excited to see Instagram favoring long-form content, especially for educational content creators. It allows us to delve deeper into topics and share more valuable information with our audience. However, it's worth noting that while longer reels may have better reach, shorter videos may continue to get more views because they are viewed faster.