The process of implementing common company values is quite lengthy and can take several months. It can be accelerated by following these recommendations:
Make the principles publicly available
The company's value model should be beautifully designed and posted on the company's offline or online resource:
include in the charter and corporate code of the organization;
secure in the CRM system, internal and external website;
highlight in a newsletter or corporate publication, if available;
include in the company presentation, if the topic allows;
hang in the hall or other investor database room where many people gather.
Make the principles publicly available
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When implementing values, do not forget about the importance of communicating their meaning and significance to each member of the team. It is better to do this using multi-level meetings with employees - starting with the top manager, then middle managers, and so on. The bosses will hold meetings with an array of ordinary employees and convey information about the innovations to them.
Such meetings will be especially productive if employees have previously participated in value formation.
Start promoting principles
To ensure that the company's core values do not remain just beautiful words that have not found application in life, they need to be actively used and promoted. The following actions can be taken for this:
Top and middle managers must use the identified values in the course of managing the company, which must be voiced at the meeting. The decisions they make are based on the values and do not conflict with them. In other words, managers must confirm the established principles by personal example.
Employee behavior that is consistent with the chosen values should be encouraged by management, just as there should be a response to the fact that personnel go against the designated principles of work.
The value system is included in the structure of employee motivation. Thus, a bonus may be added for work according to a particular standard, or a competition may be held to identify those who most often demonstrate behavior that reflects the company's principles.
The company's corporate values should be used by HR specialists when hiring new employees. Candidates should be checked for compliance with the work principles. The standards should also be included in the instructions for new employees.
Values can be promoted through interviews with top employees and opinion leaders. Sometimes a number of creative methods can be used, such as merch with text about values - mugs, t-shirts or diaries.
The methods used to promote values may vary from company to company. The key is to communicate their meaning and significance to employees in a regular and systematic manner, and to demonstrate examples of how the principles can be applied in the company and what the business will gain from this.