In the same way, some metrics will appear that will allow you to calculate the effectiveness of an SEO company depending on what tools this company will use. Your forecast: how will the SEO market change in the near future? DS: I think the market will continue to grow. We all know that large companies are already real holdings that, in addition to the optimization itself, also provide a lot of related services.
- to take the path of segmentation by a certain feature. For example, the studio korea consumer email list " Siteclinic " by Elena Kamskaya is the very example of segmentation on the market. They specialize in removing filters, this is their main message in advertising policy. As a result, they reap a very good harvest of clients - despite the fact that their price tag, in my opinion, is slightly higher than the market.
And, of course, there remains a huge segment of the market that no one is currently processing - this is the segment of clients with very small price tags (for example, a person's promotion budget is a third of the average market price). Such a client now simply has nowhere to go. These are those who enter the market, probe it, but at the same time want to share responsibility for the results with one of the outsourcers involved.
And small companies have another chance
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