You’re not the only one struggling with Big Data

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As for word choice, you should avoid using certain salesy phrases, such as "discount," "upgrade," or even dollar signs ("$$$"). If your subject line sounds like it contains irrelevant information or is a thinly veiled attempt at a sales pitch, not only are your recipients likely to ignore it, but the chances are higher that it will be buried in a spam folder.

Words to avoid in subject lines:

100% satisfaction, 50% off, amazing, affordable, apply now, best price, buy, call now, click here, credit, exclusive, amazing, get, start now, last day, limited time offer, money back, one- time, only, order now, special promotion, this won't last, today, while supplies last, win

To improve your subject lines, I highly recommend that you do A/B testing and change one variable slightly at a time to see which subject line produces the best results for your specific audience. You need to finland telegram number database start with a small sample and split it into two groups - for example, a group of 15 and 15 leads, and then send them two different test emails.

Sample A:
Sample B: Big Data is overwhelming. Can we help?

 

Above, we are testing whether a subject line in the form of a question generates a better response than a statement. We will then choose the winning subject and use it in a bulk email to the rest of our mailing list.

 

Other factors to test: long vs. short, creativity vs. clarity, personalization vs. no personalization, emoji vs. no emoji

 

Examples of strong subject lines:

{First Name}, Check out our 2021 product updates
　→ This works because it’s personal and clear
Key takeaways from our email marketing workshop
　→ Be forthright and honest; communicate the value this email provides
Complete your sales process 75% faster
　→ Provide concrete data and appeal to pain points (inefficient sales)
Welcome, {name}! Why customers trust {company name}
　→ When users subscribe, sending a personalized welcome email has been shown to increase their future open rates
Have you heard of this? / Quick question.
　→ Sparks their desire to fill in knowledge gaps – Have I heard of this?