Cutts encourages creating quality content that

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Returning to the taxi example, an SEO reply stuffed with key phrases is of no value to the client. But a consumer guide for residents of the capital who often use taxis and want to save on this service will come in handy on many resources. So how do you succeed with content marketing? Matt Cutts' ideas can be considered as a ready-made plan for promoting projects using content marketing.


Users naturally link to. He also mexico customer email list recommends publishing guest posts, paying special attention to their quality. Of course, you will need to find additional channels for disseminating information, including social networks and industry resources. You can also create and publish different types of content, interview well-known experts, and give interviews to authoritative resources and bloggers. The main thing that marketers need to understand is that creating and publishing quality content on your site and third-party resources remains the core of content marketing in general and SEO in particular.


Matt Cutts talks about this when he mentions smart link building. Brands should not differentiate between marketing and SEO. Of course, search engine optimization includes a number of purely technical activities, such as creating sitemap.xml files or installing Google Analytics tracking codes on pages. However, SEO in general becomes more effective when the optimizer views it from a marketing perspective. This primarily concerns link building - mechanically buying links loses out to naturally obtaining links through high-quality content.