'TIKTOK MADE ME BUY IT': the beginning is made

[Dimaeiya333]

Testimonials prove that shopping on TikTok can be very successful . Los Angeles-based entrepreneur Li told online magazine Built In that influencer marketing combined with e-commerce is a positive in the fashion space, which is very “personality- and visual-driven.”

She goes on to say: “ TikTok, Instagram, and all these new platforms have become the new TV. It’s just that they have a much broader appeal .” According to her, people are still fundamentally the same. “ We still like to buy things from places we trust and like, it’s just that the ceiling is much higher on social media than on traditional TV ,” Li continues.

According to the company, new creative, branding, and commerce options would help usher in a new era of (influencer) marketing and reshape the future of advertising and entertainment . Meanwhile, promotional videos chief of vp and training email database are harder to spot on TikTok because they are designed like any other video. TikTok itself even urged companies to partner with influencers to make ads look more natural, along the lines of “don’t make ads, make TikTok.”

Since the app’s largest audience is Gen Z, integrated product advertising is even more interesting. This generation is young and trusts influencers more than traditional ads. Instead of top-down communication, they rely on recommendations from their peers, aka the platform’s creatives.

Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.

You will read all about:

Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.