An Instagram Reel from Maan Farms of what happens when you cancel your order at their farm

[shaownhasan]

On social, the brand recently went viral for sharing a british indian ocean territory business email list reversed video of making their signature double pumpkin spice cone with the caption “what happens when a customer cancels their order.” The clever adaptation of the popular format drew in social users worldwide, and created intrigue for the treat (and their entire farm).


Maan Farms partners with influencers and creators with a similar wit who take their followers with them through the farm’s facility. One creator posted a video of all the reasons not to visit the farm, including “too many Instagram-worthy, aesthetically pleasing spots” and “too creative, delicious” food and drinks.

An Instagram Reel of a creator enjoying Maan Farms and telling others why they should go there

Another creator posted a hilarious vampire takeover of Maan Farms inspired by the Twilight franchise.

An Instagram Reel of a group of creators posing as vampires at Maan Farms

The play: There are bound to be many trends this holiday season and, unfortunately, there isn’t time (or reason) to join them all. The trends Maan Farms chooses to join feel authentic to the business and the voice they’ve developed, and the formats they adopt feel timeless when paired with audience insights. Ask yourself if the trends you want to join feel true to your brand and how you can use the format to inspire creativity, even if something is no longer trending.

All aboard the holiday express
That concludes this month’s installment of the PPR. Stay tuned for next month’s edition, where we’re featuring brands who’ve done an amazing job of building an executive-led social strategy. In the meantime, remember these key takeaways: