Social media crisis management: What can you do?

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Okay, you've screwed up. You've got a hot head on Facebook or your enemies have discovered some of your not-so-lucky tweets. Making a mistake on social media can cost you your good reputation and even your job. What can you do to avoid it? Keep calm and read these tips for handling crises on social media .

Tips for crisis management on social media
If you have a social crisis because of an inappropriate comment (or one that has led to a misunderstanding), you should delete your posts and close your Twitter account or any other social network and run to hide latvia phone number list the table. This attitude is not recommended and it also does little good because screenshots of the post that started it all will already be circulating like wildfire on the Internet. And if you close your account, you will give the image of an ostrich hiding its head or not wanting to listen to the barrage of criticism. Instead, try to follow these steps:

1 Stay alert to what is said about you or your company on social media

Many small fires end up as a fire simply because there is no one there to put them out. If you have made a mistake on social media and you are not aware of it, things can get complicated. The sooner you realize the magnitude of the problem (or its possible future magnitude) the sooner you can apologize and fix things. To do this you need to actively monitor the networks, not just check Twitter once a week to see if you have any negative mentions.

2 Respond where the problem is

If the problem has arisen on Facebook, for example, you respond first on Facebook and then spread the message on social media. For example, you are a restaurant and a customer has found a fly in his soup and is complaining bitterly on Twitter. To try to stop the crisis, the first thing you do is post an apology statement on your blog. You might think it's a good idea, but it's not. The first thing you do is apologize to the affected person on Twitter, that way people will be more willing to believe that you are really apologizing to him and not to the public.

3 Accept your responsibility

Don't pass the buck trying to blame others for your mistakes or go on the attack trying to turn the tables.