ROI and Influencer Marketing: The Complete Guide

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Similar to other platforms, Snapchat Stories are intuitive and situational. Reaching your target audience through Stories is relatively easy and efficient . If you’re thinking about influencer marketing on Snapchat, you should definitely integrate Snapchat Stories as it makes your brand more accessible and relatable to your target audience in a personable way. You can also monetize your existing engagement with Snapchat Ads . Snapchat plays your or your influencer’s content in a geotagged way, which can drive traffic to your website and, in turn, sales of your products.

Stay up to date: follow trends and use lenses and filters
Snapchat is known and popular for its wide range of augmented reality filters . These change the appearance of users or their surroundings in a variety of ways – for example, faces are given dog noses and ears, investors mailing address list sunglasses, or stickers drawn on the face. Filters and lenses are updated almost daily, and users can also save their favorite filters. This way, they can partner with influencers to create a lens and also easily create one themselves. Make sure to brand them so that your logo stands out in users’ subconscious.

Almost as popular as AR filters are geofilters , which were introduced to the app in 2014. So when users take a snap, they can choose to include their location. The location name can be specified in different fonts, labels and images, allowing users and influencers to show their friends and followers where they are.

The influencer market is evolving and growing every day and is expected to reach $6.23 billion by 2027. Our free guide demystifies the concept of R: Nano Me Up!

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.