This technique is not new, and you have surely been able to enjoy it in many companies, whether as a client or as an employee.
From Bloo Media, our online marketing agency , we talk about gamification in companies , the objectives of applying this technique, how to apply it in your company and we tell you about some success stories of large companies.
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What is gamification?
Gamification is a technique that has been used in the digital media industry since 2008. The technique was born in the education sector, when teachers tried to teach taiwan email list knowledge to their students through games and group dynamics.
But what is gamification? It is a technique that consists of applying some of the most typical elements of games in companies to encourage the commitment of both employees and customers. This technique seeks to improve employee productivity and enhance the company's image , among many other things.
How can gamification be applied in the company?
There are various ways to apply this technique in companies, and it can also be done through different channels.
How can gamification be applied?
Accumulation of points: one of the most commonly used techniques is the accumulation of points. Gamification can be applied by assigning points that are added up as achievements are made.
Level escalation: This is another technique worth highlighting. It consists of gradually promoting all participants who meet certain objectives through the levels.
Prizes or gifts: different awards or prizes are given to participants as they meet certain achievements or objectives.
Rankings: Rankings are a widely used technique. They involve fostering a competitive spirit through activities that place participants in a ranking.