Things to note when linking Google Ads and Analytics

[shaownhasan]

Here we will explain the points to be careful about when linking.

If you don’t set goals in Google Analytics, you won’t be able to check your ad conversion information.
If you have not set goals in Google Analytics, you will not be able to check conversion information in Google Ads. Therefore, if you have not set goals in Google Analytics, be sure to set them.

Users who can view data change depending on the integration
Google Ads and Google Analytics can be linked, so you can view data from both, but investors email lists be careful because the users who can view the data will change. For example, people who have access to Google Analytics data will also be able to view Google Ads data.

You can't see how many times your ads are displayed in Google Analytics
Google Analytics does not allow you to check the number of times an ad was displayed. Therefore, for example, it is not possible to clarify the causal relationship between click-through rate and sessions. Please think of it as a way to check Google Ads data only.