This post explains how tracking and boosting your indonesia business email list social media conversion rate can help.
Social media conversions refer to completed actions taken by your social customers and followers. Conversions cover everything from social purchases and newsletter sign-ups to content shares. When someone “converts,” it means they’ve completed your desired action.
A blue graphic defining what a social media conversion is.
How to calculate social media conversion rate
Calculating your conversion rate from social media is straightforward at a glance.
Simply divide the total number of conversions (actions) by the number of people reached.
Here’s a quick formula we can work with:
Social media conversion rate = (number of conversions / total audience) × 100
For social media conversions, this typically requires looking at the organic impressions or reach of a post or campaign. You can also look at Google Analytics or paid impressions for sales-focused tracking.
Calculating conversions is key to measuring the effectiveness of your social media marketing strategy. Granted you’ve set up conversion-tracking properly and with purpose.