How can you use QR codes on Instagram for your marketing strategy?

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QR codes are obviously nothing new in the marketing field, and certainly all branches can benefit from them . Musicians can share their concerts and releases, restaurants and galleries their locations, and stores their products.

That’s why QR codes (quick response codes) often appear on billboards, in magazines and brochures, on websites, and in other marketing materials. They are simply scanned with a mobile device and direct potential buyers to the desired product, service, or information about the brand. That’s why QR codes are especially good for interaction and engagement . You can link your landing page, a phone number, or your brand’s social media accounts. It’s good for sending a message. SMS or email marketing makes sense especially for sales, user support, on-demand product updates, and opt-in SMS registration.

Of course, you can also use a QR code to refer to an app your brand is available for download . The game Angry Birds has even taken this to the extreme and created a “BirdCode” specifically for it. (This, of course, does not apply to the QR code that will soon be available on Instagram.)

Particularly relevant to Instagram's new update is that QR codes can now display the business's location and make it shareable. So if you're marketing a restaurant, an attractive Instagram profile may well attract hungry people to you, now more than ever.

For e-commerce, QR codes should not be underestimated either, as you can engage customers both online and offline. You just need to provide a clear call to action (CTA) for it, otherwise your QR code efforts will fall flat on their face. If you use Instagram QR codes offline, you should also provide a reliable Wi-Fi connection so that everyone can benefit from the QR codes.

Example of a marketing campaign with QR codes on Instagram
Targeting shoppers via QR codes on Instagram is quite effective. For example, the start-up Batch wants to enable retailers to sell directly to customers and simplify their reordering with QR codes via a click. Product posts on Instagram will make it even easier for brands to sell their products . Shopping via social media is a popular and versatile topic – read more about it on the Kolsquare blog.

During the Super Bowl, Coinbase used QR codes in a targeted and effective way. vp manufacturing production email database They showed a video in which a QR code, which constantly changed color, scrolled across a black screen, very reminiscent of a DVD screensaver. A generic techno song was also playing. The ad was a bit dodgy, looking like a virus. TechCrunch writer Amanda Silberling scanned the code and was redirected to Coinbase’s website, which offered $15 worth of Bitcoins . No purchase was necessary. Coinbase product manager Surojit Chatterjee confirmed that this ad was extremely popular and would have driven more views than any previous one.


As Alessandro Paluzzi also tweeted , it's clear that Instagram is working on other updates at the moment. These include, for example, how Instagram plans to replace audios that are no longer available in reels or the possibility of creating an event.

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