A campaign named "Affirm Your Travel" on Affirm's Pinterest account

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X (formerly Twitter)
Almost half (48%) of all social users across israel business email list age demographics have an X profile, with men significantly more likely to have a profile than women.

Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. When interacting with brands, X’s purpose changes slightly. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways.

Pinterest
Social users view Pinterest as a source of good vibes. In fact, more than half (51%) of surveyed consumers feel that Pinterest content is more positive than content on other platforms. That number climbs even higher for Gen Z.

The best brands on Pinterest use the social media network to inspire their audiences with aspirational content. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.


LinkedIn
LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building.