Trigger emails have a wide range of applications, solving specific business problems.

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Practical application
Welcome emails. The first message after registration. For example, “Welcome! Check out our popular products.” These emails create a positive first impression.
Customer retention. If a user has not visited the site for a long time, a letter is sent with an invitation to return: "We miss you! Take advantage of a 10% discount on your next order."
Increase sales. Recommendations based on past purchases. For example, “You india phone number list may also like” with a selection of products.
Increase loyalty. Congratulations on holidays, bonuses for activity or participation in loyalty programs.
Reduce churn. If a customer wants to cancel a service, trigger emails offer favorable conditions to retain them.
Case in point: Netflix uses triggered messages to remind users about upcoming series or to suggest new ones based on their viewing.
Relationship with other terms
Triggered email campaigns are closely related to other digital marketing concepts:
CRM: Without customer data management, it is impossible to set up triggers.
Marketing automation: Platforms such as HubSpot or ActiveCampaign are used.
Personalization. Based on segmentation and preference analysis.
Sales funnel. Trigger letters accompany the client at all stages: from interest to purchase and subsequent interaction.
Criticism and expert opinions
Some experts note that incorrectly configured trigger emails can irritate customers. For example, too frequent cart reminders or inappropriate recommendations.
Experts also point out the difficulty of integrating trigger systems in small businesses due to high costs of CRM and automation. However, in the long term, such investments are justified, as they allow for increased conversions and reduced customer acquisition costs.
An alternative to triggered emails could be push notifications or chatbots, which also provide timely interaction but are not dependent on the email channel.