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Tracking the performance of specific laos business email list hashtags can help marketers understand which topics or campaigns resonate with your audience.
Relevant tags make it easier for your target audience to find your content. But it’s important to know which hashtags are performing best to optimize this strategy. Sprout’s Hashtag Analytics can track multiple hashtags for your overall brand alongside specific hashtags for different demographics.
Sprout Social's hashtag analytics with informaiton about popular hashtags
Tracking this metric allows you to swap out hashtags for better-performing tags and maximize post reach to your target audience.
4. Demographic insights
Understanding who is talking about your brand and their demographic features can help tailor your marketing strategies more effectively.
Demographic insights track information like age, gender and location to see if the people who are looking at your content match your target audience. For example, Sprout’s demographic data in Listening tracks what topics your audience is engaging with, where they live and the level of engagement they have with your campaigns.
Sprout Social's demographic insights showing locations of target audiences
Social media marketers can also see how different groups interact with content at different times. This can help them target people for seasonal campaigns.