Head of Internet Marketing at MegaFon

aminaas1576 · Post by **aminaas1576** » Tue Jan 21, 2025 5:22 am

Now online stores, banks, mobile applications, educational resources, FMCG companies, delivery services, and services are actively entering TikTok. Not everyone succeeds at first, and it doesn’t always work out well, but the trend towards mastering the platform is definitely growing.

A striking example of a Russian brand that has “captured” the essence of TikTok and creates videos that match the atmosphere that reigns here is Megafon . Content from Russia’s leading mobile operator includes funny sketches, contests, challenges, and UGC projects involving bloggers. The various formats are united by the invariably recognizable performance creativity.

Ekaterina Goncharova, :

"MegaFon has been working with TikTok for several years now, both as an advertising platform and as a social network. TikTok does not have a universal formula for success in terms of content: due to the philippines email list social network's unique algorithms, anything can "get in" except for blatant advertising.

TikTok changes very quickly: trends appear every day, new melodies, masks, challenges - all this is reflected in your content and its popularity. Therefore, it is very important to quickly adapt to new trends and change creatives to meet social network requests: the video is launched immediately on the entire screen, and if it does not catch the eye, then it is very quickly skipped.

Creatives and content should be developed not only focusing on popular social network formats, but also taking into account the audience for which you are developing products. Adapting creatives to specific audience segments should be approached very responsibly, because if a video “goes” to a certain segment once, then in the future it will be primarily for this segment that your next videos will be issued, and vice versa. Another advantage of working with this social network for brands is the gradual expansion of the audience. If a couple of years ago it was mainly young people, now there are many people 50+.