Predict results before launching marketing campaigns
By deeply understanding customers and their movements along the customer journey, AIRIS can predict results before any actual investment is made.
This way of understanding goes beyond what marketers have understood in the past. The difference is that AIRIS labels all customers with more than 500 real-time labels for predicted user attributes to help the system predict which customers are more likely to purchase.
Powered by these systems, AIRIS instantly assigns a predicted score to each visitor, triggering preset sequential actions once the score reaches a certain threshold, such as offering incentives to ensure customers complete checkout.
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2023 Artificial Intelligence Trends
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2 min read
Data Science & AI
Author: Dr. Chen Mingyu, Dr. Lin Shoude, Dr. Sun Min
Looking back on the second half of 2022, the world has been severely impacted by inflation, economic uncertainty and large-scale layoffs; at the same time, experts predict that all industries will face many challenges in 2023 , including supply chain issues and more intense competition for talent recruitment.
Although the economic outlook for 2023 does not look promising, as the saying goes, "crisis is a turning point." For example, the COVID-19 epidemic has greatly accelerated the digital transformation of brands and changed the way they operate in the past. Appier found that brands are more actively adopting AI solutions under the impact of the epidemic, and we also expect that more brands will seek AI assistance during this period of uncertainty.