With Social Shopping, Instagram

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It is estimated that by 2022, 80% of brands will have affiliate programs . The leading e-commerce company, Amazon, even offers KOLs the opportunity to create their own online stores through its affiliate program . Globally, the United States has the largest market share in the affiliate sector , with more than 39%.

In fact, affiliate marketing alone accounts for over 16% of all eCommerce orders in the US and Canada. No less. Affiliate marketing remains one of the top ways to effectively measure your ROI and kickstart your influencer marketing campaigns.

Social Shopping, Live Shopping, Stories,... : Taking advantage of the different functionalities offered by social networks
With Instagram Shopping , Instagram offers you the possibility of creating a real showcase for your brand on the social network. This is very interesting, since 81% of users say they use the platform to find out about products and services. In 2019, one year after the launch of this new feature, 130 million users were already clicking on a product tag every month.

According to a study by Hootsuite , one in two people have already used Instagram to discover new brands . Instagram Shopping is an incredible discovery tool: 50% of people use it to discover new brands, products or services. A payroll directors email database nd two in three people say that the social platform helps foster interactions with brands.

brings together social media and the traditional mechanics of web-based e-commerce in one place. If you're not already using Instagram Shopping, you may be missing out on powerful sales opportunities. If you want to create your own online store, find out how on the dedicated Instagram page.

Stories, meanwhile, now allow anyone with an Instagram account to share links. This feature, previously reserved for KOLs with more than 10,000 followers, has been extended to all accounts. This turns out to be an advantage if you want to rely on nano-influencers for your influencer marketing campaigns in particular.

Get reviews from nano and micro-influencers on your sales pages
Another way to scale in e-commerce thanks to influencer marketing is to ask influencers to review your products . We usually think of them to test a product, to give their opinion on their social networks, but it is also possible to negotiate a collaboration to get a review directly on the website.

This will increase the confidence of future customers in your products or services, since as we have mentioned before, we all tend to consult online reviews before making a purchase.

Are you an e-commerce brand and want more insights for your next influencer marketing campaigns? Get in touch with our experts for a free demo of our technology solution.