Use videos to increase your Facebook Ads budget performance

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Audiovisual material is always a great idea to increase reach on Facebook, and it is a good way for brands to promote their business in a more detailed way.

Facebook for Business recommends that you broadcast your videos as follows to optimize the performance of your Ads budget:

First, choose the “Increase video views” objective in the ad creation tool.
video-views-budget-on-facebook-ads

You can increase your bids to increase video views jamaica whatsapp resource by clicking “Optimize for video views: pay per impression.”
Your ads will be served on a cost per thousand impressions (CPM) basis and you will be billed for each time your video is viewed for at least three seconds.


Optimize the conversion window
We don't know if you've noticed, but the ad publisher has been adding new options in the Optimization and Delivery section.

Although in this case the most commonly used options in the Optimize for conversion section are manual or automatic bidding or the type of delivery (standard or accelerated), the conversion window must also be taken into account.

By default, Facebook gives priority to those users who manage to convert in one day.

But even so, if your product's purchase cycle is longer, you can try seven days to see how it goes.